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With the New Year approaching, many companies use the new start as a great opportunity to re-think their marketing campaign and consider a new technique to try and increase their online presence and also gain a lot more conversion rates.
2012 seems set to be the year of mobile, with creating mobile friendly websites as well as mobile applications most likely to be more vital than ever before to firms. As well as producing web sites optimised to work on mobile devices, mobile SEO will probably be used by an increasing number of digital marketing professionals.
Although you’ll be thinking about mobile SEO, traditional search engine optimisation also needs to not be forgotten. The latest research from Ofcom has shown that businesses in the United Kingdom are actually spending more on their online marketing than almost every other marketing method, except for television, and SEO and pay per click constitute 61% of that online spend which means you need to be aware that if you are not using SEO, your competition probably are!
Social media is also one of the key online marketing tools for 2012. With 800 million active users on Facebook and many millions more using sites like LinkedIn, Foursquare, Twitter and Google+, you’re able to reach a huge audience making use of social media correctly. These websites also store a huge amount of data on their users, so marketers from your social media agency can easily connect directly with their target audience.
However, it’s not only social media and your SEO you need to be contemplating – you should also know about your online PR. As well as building understanding of your brand and increasing trust in your company, press releases published online position very well in search engines so there are lots of benefits to using the services of an online PR agency along with an SEO company, or better yet a full service digital marketing agency offering all the services you may need.

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